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Experiential Marketing's Impact on Procurement

Experiential Marketing's Impact on Procurement

Direct marketing takes many different forms. However, in recent years, the appetite for most common forms of print and telephone...

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The Importance of Metadata in File Management

The Importance of Metadata in File Management

File management in projects of all kinds, including direct mail marketing, is essential to ensure the proverbial ship your...

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How Variable Data Printing Can Help You Personalize Direct Mailers

How Variable Data Printing Can Help You Personalize Direct Mailers

Often, the one big advantage that online marketing has over direct mail marketing is the ability to personalize your message to...

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