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Video and Print Marketing: Strange but Powerful Bedfellows

Video and Print Marketing: Strange but Powerful Bedfellows

In the field of direct mail marketing, engagement is tricky to attain from customers. Even if your mailer is a postcard-like...

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The 8 Best Project Management Books on the Market

The 8 Best Project Management Books on the Market

As a project manager, you're always looking for the most effective ways to handle your time, budget and team. Of course, it's...

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Defining Alternatives to Scalability in Direct Marketing

Defining Alternatives to Scalability in Direct Marketing

For many companies, applying scalability measures to all forms of promotion, including direct mail marketing, seems an essential...

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Understanding Agility Marketing

Understanding Agility Marketing

Change is coming at a faster pace in direct marketing. Previously, you could get away with only using one singular unchanging...

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