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Why Collaboration is Vital for Developing a Final Product

Why Collaboration is Vital for Developing a Final Product

Excepting the singular visions of individuals and the rare, very small-scale projects that don't need input from others to...

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How Will Programmatic Buying Affect Direct Marketing?

How Will Programmatic Buying Affect Direct Marketing?

If there's one weakness to the business of print marketing, especially now, it's the lack of speed and urgency. Not a snail's...

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Project Events Should be Communicative and Collaborative

Project Events Should be Communicative and Collaborative

Project collaboration is an effective cornerstone of any marketing procurement strategy. Working closely with all the...

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Targeted Marketing Makes Campaigns Smaller

Targeted Marketing Makes Campaigns Smaller

The age of mass marketing is slowly coming to an end and procurement is changing as a result. We see it in the way orders are...

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