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Glen Livingston

Recent Posts

10 Questions to Ask to Optimize Your Supply Chain Projects

10 Questions to Ask to Optimize Your Supply Chain Projects

In today's business environment, every company is under pressure to do more with less. To compete efficiently and win more...

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Why Collaboration is Vital for Developing a Final Product

Why Collaboration is Vital for Developing a Final Product

Excepting the singular visions of individuals and the rare, very small-scale projects that don't need input from others to...

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How Will Programmatic Buying Affect Direct Marketing?

How Will Programmatic Buying Affect Direct Marketing?

If there's one weakness to the business of print marketing, especially now, it's the lack of speed and urgency. Not a snail's...

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Project Events Should be Communicative and Collaborative

Project Events Should be Communicative and Collaborative

Project collaboration is an effective cornerstone of any marketing procurement strategy. Working closely with all the...

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Targeted Marketing Makes Campaigns Smaller

Targeted Marketing Makes Campaigns Smaller

The age of mass marketing is slowly coming to an end and procurement is changing as a result. We see it in the way orders are...

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Video and Print Marketing: Strange but Powerful Bedfellows

Video and Print Marketing: Strange but Powerful Bedfellows

In the field of direct mail marketing, engagement is tricky to attain from customers. Even if your mailer is a postcard-like...

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The 8 Best Project Management Books on the Market

The 8 Best Project Management Books on the Market

As a project manager, you're always looking for the most effective ways to handle your time, budget and team. Of course, it's...

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Defining Alternatives to Scalability in Direct Marketing

Defining Alternatives to Scalability in Direct Marketing

For many companies, applying scalability measures to all forms of promotion, including direct mail marketing, seems an essential...

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Understanding Agility Marketing

Understanding Agility Marketing

Change is coming at a faster pace in direct marketing. Previously, you could get away with only using one singular unchanging...

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Can the Eisenhower Method help you better prioritize projects?

Can the Eisenhower Method help you better prioritize projects?

You've just scored a big project with a large array of deliverables and materials. It's the kind of work you've wanted to do...

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