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Sanjay Srivastava

Recent Posts

Why Storytelling is Still Important in Direct Marketing

Why Storytelling is Still Important in Direct Marketing

Many trends come and go in direct marketing. Some of them have a lasting impact, such as personalization and market segmentation....

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Experiential Marketing's Impact on Procurement

Experiential Marketing's Impact on Procurement

Direct marketing takes many different forms. However, in recent years, the appetite for most common forms of print and telephone...

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The Importance of Metadata in File Management

The Importance of Metadata in File Management

File management in projects of all kinds, including direct mail marketing, is essential to ensure the proverbial ship your...

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How Variable Data Printing Can Help You Personalize Direct Mailers

How Variable Data Printing Can Help You Personalize Direct Mailers

Often, the one big advantage that online marketing has over direct mail marketing is the ability to personalize your message to...

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Why Email Isn't Collaborative

Why Email Isn't Collaborative

Think of the last group conversation you had with colleagues, friends or family. Do you remember every word that every single...

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Leaning in? Eliminating Project Waste with Lean Management

Leaning in? Eliminating Project Waste with Lean Management

The ultimate goal of any project is completion, preferably on time and below budget. If you can get all three of those...

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Top Marketing Trends for 2016

Top Marketing Trends for 2016

As a project manager, you've seen a rotating door of trends come through creative departments. In the late 1990s, blinking text...

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