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The 8 Best Project Management Books on the Market

The 8 Best Project Management Books on the Market

As a project manager, you're always looking for the most effective ways to handle your time, budget and team. Of course, it's...

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Defining Alternatives to Scalability in Direct Marketing

Defining Alternatives to Scalability in Direct Marketing

For many companies, applying scalability measures to all forms of promotion, including direct mail marketing, seems an essential...

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Understanding Agility Marketing

Understanding Agility Marketing

Change is coming at a faster pace in direct marketing. Previously, you could get away with only using one singular unchanging...

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Can the Eisenhower Method help you better prioritize projects?

Can the Eisenhower Method help you better prioritize projects?

You've just scored a big project with a large array of deliverables and materials. It's the kind of work you've wanted to do...

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Why Storytelling is Still Important in Direct Marketing

Why Storytelling is Still Important in Direct Marketing

Many trends come and go in direct marketing. Some of them have a lasting impact, such as personalization and market segmentation....

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Experiential Marketing's Impact on Procurement

Experiential Marketing's Impact on Procurement

Direct marketing takes many different forms. However, in recent years, the appetite for most common forms of print and telephone...

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The Importance of Metadata in File Management

The Importance of Metadata in File Management

File management in projects of all kinds, including direct mail marketing, is essential to ensure the proverbial ship your...

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How Variable Data Printing Can Help You Personalize Direct Mailers

How Variable Data Printing Can Help You Personalize Direct Mailers

Often, the one big advantage that online marketing has over direct mail marketing is the ability to personalize your message to...

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Why Email Isn't Collaborative

Why Email Isn't Collaborative

Think of the last group conversation you had with colleagues, friends or family. Do you remember every word that every single...

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Leaning in? Eliminating Project Waste with Lean Management

Leaning in? Eliminating Project Waste with Lean Management

The ultimate goal of any project is completion, preferably on time and below budget. If you can get all three of those...

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