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Defining Alternatives to Scalability in Direct Marketing

Defining Alternatives to Scalability in Direct Marketing

For many companies, applying scalability measures to all forms of promotion, including direct mail marketing, seems an essential...

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How Variable Data Printing Can Help You Personalize Direct Mailers

How Variable Data Printing Can Help You Personalize Direct Mailers

Often, the one big advantage that online marketing has over direct mail marketing is the ability to personalize your message to...

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