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Why Collaboration is Vital for Developing a Final Product

Why Collaboration is Vital for Developing a Final Product

Excepting the singular visions of individuals and the rare, very small-scale projects that don't need input from others to...

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How Will Programmatic Buying Affect Direct Marketing?

How Will Programmatic Buying Affect Direct Marketing?

If there's one weakness to the business of print marketing, especially now, it's the lack of speed and urgency. Not a snail's...

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Video and Print Marketing: Strange but Powerful Bedfellows

Video and Print Marketing: Strange but Powerful Bedfellows

In the field of direct mail marketing, engagement is tricky to attain from customers. Even if your mailer is a postcard-like...

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The 8 Best Project Management Books on the Market

The 8 Best Project Management Books on the Market

As a project manager, you're always looking for the most effective ways to handle your time, budget and team. Of course, it's...

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Defining Alternatives to Scalability in Direct Marketing

Defining Alternatives to Scalability in Direct Marketing

For many companies, applying scalability measures to all forms of promotion, including direct mail marketing, seems an essential...

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Can the Eisenhower Method help you better prioritize projects?

Can the Eisenhower Method help you better prioritize projects?

You've just scored a big project with a large array of deliverables and materials. It's the kind of work you've wanted to do...

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Why Storytelling is Still Important in Direct Marketing

Why Storytelling is Still Important in Direct Marketing

Many trends come and go in direct marketing. Some of them have a lasting impact, such as personalization and market segmentation....

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Leaning in? Eliminating Project Waste with Lean Management

Leaning in? Eliminating Project Waste with Lean Management

The ultimate goal of any project is completion, preferably on time and below budget. If you can get all three of those...

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