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Video and Print Marketing: Strange but Powerful Bedfellows

In the field of direct mail marketing, engagement is tricky to attain from customers. Even if your mailer is a postcard-like flyer that contains an introduction to the best product since sliced bread, you may still have confused consumers in the long run. That's why video is increasingly becoming an important means of delivering information to people about your products and services. However, it can be just as difficult to get potential patrons to actually view your video . If you're going to integrate video into your direct marketing strategy, it may be a good idea to research ways to get print to boost it . Video can serve as the educator to your unlearned customers, while print serves as the guide.

A video's worth a million words
Images may make a lot of sense for certain types of marketing, but the moving picture business has special benefits for marketers you don't see elsewhere. For one thing, video is extremely immersive, as noted by blog Vidyard. You cover sight and hearing - two of the most important senses - and occasionally you'll get touch thrown in for good measure, especially if the video's mobile. Whether you'd want the other senses involved is at your discretion, though it can be difficult to incorporate taste into a lot of promotional endeavors.

The interaction of moving visuals and synchronized sound is enticing to most people. It stirs emotions in a similar way to a teddy bear or a clickbait article. It's a more engaging mechanism to promote products and services in a very distinct way. Whether your intent is to educate the audience or entertain them, video marketing can help inspire people to make informed decisions.

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Video integrated with print can have profound effects on your marketing campaign.

 

The image always matches
One thing that can hamper a marketing campaign is inconsistency, according to CIO Magazine. That's especially the case with video. If your messaging, theme and branding are different or unclear,people will feel put off by the dissonance. You want your video to feel like it came from you and not somebody else. The reverse is equally important: You want any materials, especially those with a connection to it, to feel like the video itself. This is especially important if you intend to run print ads or mailers that link directly to your video.

Using your print channel as a signal booster for your video ad can help increase the audience. It supports whatever branding you may have in place. More importantly, you cover a sense that video doesn't usually handle by giving your marketing campaign a tactile element to it. Of course, you may find it difficult to put a video on a flyer, since flexible paper-thin displays are still a futuristic technology. So the better alternative is to supply either a QR code for mobile devices or a personalized URL to provide access to the video. In a way, you can use this to track not only the success of the overall campaign, but specific channels as well.